Product & Service innovation
Focusing on generating a 360° overview on potentially next generation products or services while maximising added value to the user and assuring feasibility for realisation.
Solution marketing
Aimed at defining new applications and/or new markets for existing and in-house technological know-how and assets. New business opportunities are presented with limited term research investments.
Process Innovation
Changing a process, covering high technology processes as well as general business processes, for purposes of cost reduction, process throughput time reduction or other specific desired efficiency increases.
Problem Solving
Defining feasible solutions for technology issues that currently block potentially huge benefits or breakthroughs for the company.